Samsung
Agency - Iris
Role - Design Director
Samsung asked us to launch four new flagship products; a smartwatch, smartphone, tablet and headphones. The motion team at Iris created 3D and 2D animations for all the products across a number of different creative routes and executions.
With support from Iris’s retouch team we used CAD data from Samsung to texture, light and animate the products in-house to create stunning 3D ads. I lead the team in co-ordinating the creation of the assets and directing the style of the animations. I personally animated the headphones and smartwatch assets as well as the design exploration & creation of the dynamic noise cancelling waveform.
