Nectar
Agency - Iris
Role - Design Director
I have worked on Nectar for over 4 years. Animating the Nectar Expression is always a fun task! Below is a series of longer form ads created for video-on-demand streaming services, featuring the Nectar Expression.
The Nectar expression is great fun to work with and a real test of character animations skills. It’s not a bouncing ball. It’s liquid, like real nectar.
It shouldn’t have a perfect, smooth movement —
a little bit of wobble and imperfection makes it feel just right.